COOKIE POLICY
Last Updated: 10th December 2023
This Cookie Policy explains how Fred (“we”, “us”, or “our”) uses cookies and similar technologies to recognize you when you visit our website at www.superfred.com or use our app at app.superfred.com (“Platform”). It explains what these technologies are and why we use them, as well as your rights to control our use of them.
What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website or use an app. Cookies are widely used by website and app owners to make their platforms work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website or app owner (in this case, Fred) are called “first-party cookies”. Cookies set by parties other than the website or app owner are called “third-party cookies”. Third-party cookies enable third-party features or functionality to be provided on or through the website or app (e.g. like advertising, interactive content and analytics). The parties that set these third-party cookies can recognize your computer or device both when it visits the website or app in question and also when it visits certain other websites or apps.
Why do we use cookies?
We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Platform to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Platform. Third parties serve cookies through our Platform for advertising, analytics and other purposes. This is described in more detail below.
The specific types of first and third-party cookies served through our Platform and the purposes they perform are described below (please note that the specific cookies served may vary depending on the specific Platform you visit):
Essential website or app cookies:
These cookies are strictly necessary to provide you with services available through our Platform and to use some of its features, such as access to secure areas.
– Cookie name: __cfduid
– Purpose: Used by the content network, Cloudflare, to identify trusted web traffic.
– Provider: .superfred.com
– Service: CloudFlare ([View Service Privacy Policy] (https://gdpr.eu/cookies/))
– Country: United States
– Type: http_cookie
– Expires in: 30 days
Performance and functionality cookies:
These cookies are used to enhance the performance and functionality of our Platform but are non-essential to their use. However, without these cookies, certain functionality (like videos) may become unavailable.
– Cookie name: lang
– Purpose: Remembers the user’s selected language version of a website
– Provider: .superfred.com
– Service: Fred
– Country: United States
– Type: http_cookie
– Expires in: session
Analytics and customization cookies:
These cookies collect information that is used either in aggregate form to help us understand how our Platform is being used or how effective our marketing campaigns are, or to help us customize our Platform for you.
– Cookie name: _ga
– Purpose: Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
– Provider: .superfred.com
– Service: Google Analytics ([View Service Privacy Policy](https://termly.io/resources/articles/gdpr-cookies/))
– Country: United States
– Type: http_cookie
– Expires in: 2 years
– Cookie name: _gid
– Purpose: Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
– Provider: .superfred.com
– Service: Google Analytics ([View Service Privacy Policy](https://termly.io/resources/articles/gdpr-cookies/))
– Country: United States
– Type: http_cookie
– Expires in: 1 day
– Cookie name: _gat
– Purpose: Used by Google Analytics to throttle request rate
– Provider: .superfred.com
– Service: Google Analytics ([View Service Privacy Policy](https://termly.io/resources/articles/gdpr-cookies/))
– Country: United States
– Type: http_cookie
– Expires in: 1 day
Advertising cookies:
These cookies are used to make advertising messages more relevant to you.
They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.
– Cookie name: fr
– Purpose: Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers
– Provider: .facebook.com
– Service: Facebook ([View Service Privacy Policy])
– Country: Ireland
– Type: http_cookie
– Expires in: 3 months
– Cookie name: IDE
– Purpose: Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.
– Provider: .doubleclick.net
– Service: DoubleClick ([View Service Privacy Policy])
– Country: United States
– Type: http_cookie
– Expires in: 1 year
– Cookie name: test_cookie
– Purpose: Used to check if the user’s browser supports cookies.
– Provider: .doubleclick.net
– Service: DoubleClick ([View Service Privacy Policy])
– Country: United States
– Type: http_cookie
– Expires in: 1 day
What about other tracking technologies, like web beacons?
Cookies are not the only way to recognize or track visitors to a website or app. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Platform or opened an e-mail that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page within our Platform to another, to deliver or communicate with cookies, to understand whether you have come to our Platform from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.
Do you use Flash cookies or Local Shared Objects?
Our Platform may also use so-called “Flash Cookies” (also known as Local Shared Objects or “LSOs”) to, among other things, collect and store information about your use of our services, fraud prevention and for other site operations.
If you do not want Flash Cookies stored on your computer, you can adjust the settings of your Flash player to block Flash Cookies storage using the tools contained in the Website Storage Settings Panel. You can also control Flash Cookies by going to the Global Storage Settings Panel and following the instructions (which may include instructions that explain, for example, how to delete existing Flash Cookies (referred to “information” on the Macromedia site), how to prevent Flash LSOs from being placed on your computer without your being asked, and (for Flash Player 8 and later) how to block Flash Cookies that are not being delivered by the operator of the page you are on at the time).
Please note that setting the Flash Player to restrict or limit acceptance of Flash Cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our services or online content.
Do you serve targeted advertising?
Third parties may serve cookies on your computer or mobile device to serve advertising through our Platform. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details or other personally identifying details unless you choose to provide these.
How can I control cookies?
You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by clicking on the appropriate opt-out links provided in the cookie table above.
You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our Platform though your access to some functionality and areas of our Platform may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.
In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit [http://www.aboutads.info/choices/] or [http://www.youronlinechoices.com].
The specific opt-out mechanisms for the third-party cookies served through our Platform are also provided in the cookie table above.
How often will you update this Cookie Policy?
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
The date at the top of this Cookie Policy indicates when it was last updated.
Where can I get further information?
If you have any questions about our use of cookies or other technologies, please email us at support@superfred.com